Fixing Fashion![]()
Oktober 2020
The Fashion industry creates many problems. Overproduction, pollution, mountains of waste etc. In 2021 most of us are quite aware of this. The fashion industry is trying to change itself, producing fair trade, using organic cotton, recycled materials. Good efforts, but these changes are built upon the same underlying system. Always wanting to sell you something new. Producing a new piece of garment that ultimately replaces your current one. Even though that current clothing is still good, it just got “out of fashion” by this new thing. What would make sense for planet earth right now is using what we have already produced. For as long as we can. Reusing what is there, fixing it, remaking it, upgrading it. Patch 2 old shirts together, fix that hole, recolour a stained shirt. Be creative and resourceful with the materials already produced. What does this look like? Well, it will look like something we never saw before. A new fashion of sorts. Fashion is something from humans. We created this, we design it, we promote it, we sell it. It’s all in our minds. And that is the power of it. We can turn fashion into any shape we want. We have been doing it for years. Remember the colourful clothes we used to wear in the 80’s or high jeans. Using advertisements, powerful images, fashions shows and influential people we managed to shape what humans wear. This is incredible, and we can use the same tools for this new Fixing Fashion collection. Fixing fashion is a clothing brand, but unlike all the others, we don’t want to sell you anything. The opposite. We provide knowledge on how to fix, repair, resize and upgrade. Trying to help you keep your clothes longer. We created an inspirational collection that tries to set a new standard of what a new fashion could look like. And we are building a community of people around the world following this ethos. Proudly Fixing Fashion. Together.
